This material serves as an onboarding course for the sales department of an Online School offering an MBA program. This text-based resource equips sales managers with essential scripts, tips, and relevant questions to excel in their role, including delivering compelling course presentations, providing payment information, and mastering effective phone communication.
Bursting with real-life examples and case studies, this material empowers sales teams to engage with potential clients, enhancing conversion rates and customer satisfaction.
Development Process
The initial step was to leverage a 2-hour recording of a meeting between a subject matter expert and the sales department. With the recording as a foundation, I analyzed and transcribed the key discussions, extracting the most relevant information and identifying learning outcomes. Throughout the development process, I collaborated closely with the SMEs, ensuring the accuracy and relevance of the content.
The second step involved presenting the content in a Google Doc for approval by the top management. This allowed for a thorough review and ensured alignment with the organization's goals and standards.
To enhance the learning experience, I incorporated relevant and supporting illustrations. I used effective design principles to ensure sales managers could absorb the material, acquire essential skills, and confidently navigate various sales scenarios.