The course is designed for those who want to get a summary of Erin Meyer's book and receive tips and guidelines about navigating cultural differences in a corporate setting.

Audience: anyone working in a global business environment
Tools Used: Articulate Rise 360, Canva, ChatGPT
Format: Self-paced.

It includes interactive elements such as quizzes, case studies, and scenario-based simulations.
Backstory
After reading "The Culture Map" by Erin Meyer and being deeply fascinated by its insights into the nuances of cultural differences, I realized that these factors were often overlooked or misunderstood by many. The book shed light on behaviors and attitudes shaped by cultural backgrounds that aren't commonly known. Excited by the potential of this knowledge, I began discussing the book with friends, colleagues, and professionals, urging them to explore its valuable teachings.

Inspired to make this knowledge more accessible, I conceived the idea of creating an e-learning course that would distill the essence of the book, offer practical insights and recommendations, and provide an opportunity for hands-on practice. This course aims to be a solution for those who may not have the time or means to delve into the entire book, empowering individuals to navigate cultural differences effectively and foster harmonious collaborations in a diverse world.
Analysis
I started with a series of questions to understand the current situation and the goal of the learning itself.
Design and Development
I began by seeking guidance from ChatGPT to generate an optimal course outline. Using this outline as a draft, I proceeded to refine and structure each lesson.

Throughout the course, I maintained consistency by including key elements such as flashcards, interactive tabs, real-life examples, and so on. However, I also deliberately introduced variations to prevent monotony and sustain learner engagement. I ensured a diverse range of input types, including text, videos, and audio, to cater to different learning styles and channels of perception.

My aim was to make the learning experience relatable, so I incorporated open-ended questions to encourage reflection. Additionally, I made students explore external information and conduct further research to deepen their understanding.
Snapshots of the process (click to enlarge)
Dry-run
After completing the course design, I conducted an evaluation by engaging five individuals, including both those who had read the book and those who hadn't. I sought their feedback based on specific criteria, including:

  1. General Content Bugs: Participants were asked to identify any language or visual errors or inconsistencies in the course material.
  2. Navigation and Usability: Feedback was gathered on the ease of navigation and overall usability of the course platform.
  3. Relevance and Understandability of Theory: Participants evaluated whether the course effectively conveyed the key concepts and theories from the book, ensuring that the content aligned with the original material.
  4. Relevance and Clarity of Practical Tasks: The practical tasks were assessed in terms of their relevance to real-world scenarios and their clarity of instructions.
  5. Duration of Each Section: Participants provided insights into the time required to complete each section, enabling me to refine and optimize the pacing of the course.
By collecting feedback from people with varying levels of familiarity with the book, I made necessary improvements and ensured a more effective learning experience.

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